First event showcases trends in drug manufacturing and distribution


Login to Pharmacy-a annual event by Easyfairshad its first launch on September 14 and 15 in Geneva. Key players from pharmaceutical industry companies including Bayer, Merck, Pfizer, Roche, Johnson & Johnson, and GSK, among others, gathered at the Palexpo Convention Center during the two-day event to hear about the latest innovations and developments in pharmaceutical manufacturing. , drug delivery and contract manufacturing.

Combine innovation, product development and manufacturing

Exhibitors representing a wide range of businessesincluding founding partners BD, Catalent, Körber, BioCorp and Unither Pharmaceuticalsshowcased services and solutions aimed at reducing costs, reducing speed to market, improving healthcare outcomes for patients and reducing their environmental footprint. Highlighted products and services included new forms of smart drug delivery syringes, portable devices for high-volume biologics delivery, modeling tools to ensure drug combinations are approved faster, AI tools integrated into automated assembly lines, precise robotic assembly machines, next-generation aseptic filling. customized and scalable finishing solutions and services from contractors large and small.

Jey Velladurai, Strategic Technical Devices Portfolio Manager at Bayer AG, appreciated the mix of specialties represented by exhibitors and speakers: “The event was brilliant. There is innovation, product development and manufacturing. It’s about combining the three together.

Ece Gulcer, Head of Technology, Innovation and Sustainability at Pfizer, said, “I am always on the lookout for innovative solutions for delivery devices, filling systems and patient orientation. At Connect in Pharma, I had the opportunity to see these innovations in person in an incredible location.

Elena Obrecht, mhead of maintenance ayou Johnson & Johnson said, “I had the pleasure of meeting machinery and packaging manufacturers throughout the supply chain. Connect in Pharma showcased sustainability through exciting packaging solutions. I was inspired by the latest market trends, including pharmaceutical and medical device innovations. »

Designed for Connectivity

With talks and workshops located right on the event floor, attendees say it has increased interactions between pharmaceutical industry pioneers and leading suppliers and manufacturers.

“When I saw the exhibit space, I was very impressed,” said Dr. Reza Abedian, Senior Director of Medical Affairs at Gerresheimer. “I liked the integration of the conferences into the exhibition space. As they stood at one end of the event, it allowed for a level of calm and quiet needed during a presentation, but also people could stop and listen as they passed.

Théophile Griveau-Billion, CEO of smart reusable packaging startup Monoceros, participated in a panel discussion highlighting innovations in sustainable drug packaging. “We had some interesting people who came to talk to us afterwards. A pharmaceutical company that we’ve been trying to contact for months and never got back to us came to me afterwards and said, “We’d like to try that!”

Two champagne receptions and a gala dinner provided visitors, exhibitors and presenters with additional opportunities to exchange ideas and connect. The gala dinner was held at the historic Villa Sarasin and featured live cooking demonstrations, a DJ and the opportunity for guests to mingle in the stately rooms, veranda and terraces of the villa.

Bas De Gooijer, Head of Comics at Ecobliss, said: “The gala dinner was a real highlight. I had some really interesting conversations with people who shared similar values ​​about the importance of being centered on the patient.”

Awards highlight sustainable innovations in drug packaging

At the end of the first day, Dr. Nazneen Rahman, Founder and CEO of yew makerannounced the winners of the inaugural Sustainable Medicine Packaging Awards.

Melinda Su-En Lee, co-founder and CEO of Parcel Health, received the gold packaging award in recognition of designing a plastic-free primary packaging solution. Su-En Lee shared her personal journey as a pharmacist seeking to create recyclable and compostable packaging that also improves the functionality of the packaging. She recalled how, as a young child in Malaysia, she witnessed firsthand the environmental devastation caused by plastic waste being shipped from the United States and Europe.

On winning the award, Lee said, “To be able to share our product, our vision and our story with a wider audience is amazing. I’d like to see more recyclable and compostable packaging being used, and in the future I hope plastic pill bottles or even over-the-counter bottles will be in a science museum as a relic of the past, and durable options like these will be the flagship.

Gold, Silver, Bronze and Highly Commended award winners were recognized in two award categories. In addition to the Design Award, pioneers developing ways to keep packaging elements in the system longer, thereby reducing overall waste, were recognized in the Circularity Award category.

The The Golden Circularity Prize was awarded to Kiley Djupstrom, Business Development Manager at Plastic Ingenuity, on behalf of the development of thermoformed plastics that can be reused throughout the pharmaceutical value chain.

The full list of winners is available at

Philanthropy and rare diseases

Rounding out the offer is an exhibition of “Days of Rare” photographs by Ceridwen Hughes and Creation SbD and a charitable partnership with EspeRarea Swiss non-profit organization dedicated to the research and development of new therapies for rare diseases. Easyfairs will pay five Swiss francs for each visitor who attended the event.

EspeRare co-founder and executive director Caroline Kant said: “Connect in Pharma has been great increase sensitization on rare diseases and I hope our involvement helps shed light on the patients who so desperately depend on the drug development efforts to bring new treatments to market.

Renan Joel, Managing Director of the Packaging Division at Easyfairs, concluded: “We are delighted with the success of this inaugural event and the feedback we have received so far. With over 70% of our exhibit space already booked for next year, we know this event will only get better and better. This first edition has proven to be a fantastic foundation on which to build for years to come, and we look forward to welcoming our partners, exhibitors and visitors for an even more dynamic event in June 2023.”


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